The large tagline grabs the reader’s attention and demands that they "power their passion". The QR code sends the reader to ACF’s certification page, where chefs can see the many benefits of becoming certified.
The American Culinary Federation (ACF) is the standard of excellence when it comes to certification. No other certifying body requires a practical exam as well as a written, comprehensive exam. This ad campaign was to attract young, aspiring, and up-and-coming chefs to “Power Your Passion” by becoming certified through the ACF.
