RG Private Label is a brand new luxury art curation service. They help clients to start and grow their art collections. There isn’t an all-inclusive service like this anywhere else; no other company helps clients choose artwork, brokers Master pieces (like a Picasso), and installs everything. RG Private Label is the complete package. The founder, Russell A. Glotfelty, has brought his 30 years of experience in the industry to this new business venture. Because Private Label is an unknown company they need to get the word out. Private Label’s price range is very high, which limits their client base. Being considered a luxurious brand comes with a certain set of standard materials that needs to be met. An ad featuring the high-end artwork the company offers will not only get RG Private Label’s name out there, but will also showcase their white-glove approach to art curation. Creating high-end packaging and a luxurious coffee table book will also instill the company in the high-end, luxury art world.